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Ryhdy franchise yrittäjäksi

With great passion, we have built one of Finland’s most high-quality, sustainable and well-loved Pilates communities. Our love for Pilates and holistic wellbeing, together with our commitment to customer-focused service, creates a strong foundation for everything we do.

How our business has grown in two years

15+

instructors

4

studios

290+

active members

Growing together

We help you build a business in your local area based on the high-quality and innovative Cœur Studios concept.

You will gain access to tools for managing every area of the business, from strategy and studio launch to daily operations and long-term growth.

Our expertise, experience and established concept provide a stable foundation for your franchise journey and support you in building a successful business.

Coeur Studios – Brand Video

Frequently asked questions

What does a Pilates franchise mean in practice?

A Pilates franchise gives you access to an established studio concept, a recognised brand and proven operating methods. Instead of building the entire business from the ground up, you can benefit from a ready-made framework that may include class concepts, pricing models, marketing tools and customer acquisition processes. In return, you pay the initial and ongoing fees agreed in the franchise agreement.

How much initial investment is required to open a Pilates studio?

The required initial investment varies depending on factors such as the studio’s location, size and the condition of the premises, but the total investment may typically range from approximately €150,000 to €400,000. A significant share of the costs comes from reformer equipment and the construction and finishing of the premises, as the customer experience and visual identity are central parts of the studio concept. With the Cœur Studios franchise model, you will receive a clear overview of the required investment at an early stage, and we will support you with space planning, equipment purchases and cost optimisation.

Do I need to be a qualified Pilates instructor?

You do not need to be a qualified Pilates instructor, as a franchise entrepreneur can focus on managing the business and hire professional instructors for the studio. However, previous instructor experience can be beneficial. Should you wish to teach classes yourself, you can qualify through a separate training pathway.

Is franchising profitable?

Joining an established franchise concept can offer several advantages compared with starting an independent business: - the opportunity to launch the business more quickly - an established and tested operating model - ongoing support from the franchise network at different stages of the business Profitability always depends on factors such as location, customer numbers, cost structure, local demand and the entrepreneur’s own level of activity. Franchise entrepreneurship also requires commitment to the shared operating model and to the fees agreed in the franchise agreement.

What kind of support does the franchise provide?

Cœur Studios provides comprehensive support for planning and launching the business. This may include onboarding, guidance for setting up the studio, marketing materials and practical tools for sales, customer service and daily operations. You will also receive ongoing support for developing and growing the business.

Can I expand and own multiple studios?

Our goal is to build long-term partnerships and create opportunities for successful franchise entrepreneurs to grow their business. Once the first studio has established its operations and achieved its targets, we can plan the opening of additional locations together.

Who is a Pilates franchise best suited for?

A Pilates franchise is particularly well suited to someone who is interested in wellbeing, entrepreneurship and developing a high-quality service business, but does not want to build everything independently from the beginning. Previous experience in Pilates or instruction is not essential. What matters most is the ability to lead people, develop the customer experience, work towards clear goals and commit to building the business over the long term.

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